ASOBO
ASOBO
01
01
INTRODUCTION
ASOBO
ASOBO
02
02
MARKET STATE
PRODUCT GOALS
Disrupt the Chinese Gaming Marketplace with a Gaming Platform for UGC and BGC.
GOAL OF PROJECT
Create a website where we can sell games from partnerships, hobbyists and other users. Expand to an ecosystem of cicular content creation.
PRODUCT GOALS
Disrupt the Chinese Gaming Marketplace with a Gaming Platform for UGC and BGC.
GOAL OF PROJECT
Create a website where we can sell games from partnerships, hobbyists and other users. Expand to an ecosystem of cicular content creation.
PRODUCT GOALS
MVP is barebones - Zero community features - Value proposition misaligned - Small library - Pricing not competitive
GOAL OF PROJECT
Create a website where we can sell games from partnerships, hobbyists and other users. Expand to an ecosystem of cicular content creation.
ASOBO
ASOBO
03
03
IDEATION
METHODS
Competitive Research
Affinity Mapping
WHAT WE ENDED UP WITH
We worked around the idea of having a very gamified experience so we looked into a lot of gaming space related websites.
METHODS
Competitive Research
Affinity Mapping
WHAT WE ENDED UP WITH
We worked around the idea of having a very gamified experience so we looked into a lot of gaming space related websites.
METHODS
Competitive Research - Affinity Mapping - Direct User Research
WHAT WE ENDED UP WITH
We worked around the idea of having a very gamified experience so we looked into a lot of gaming space related websites.
ASOBO
ASOBO
04
04
DEVELOPMENT
THE METHODOLGY
From the Ideation process we focused on two things to make the platform as it is; firstly, we wanted a very gamified experience, playing around action and reward. Secondly, we wanted speed in every corner, so we implemented a lot of options for users so that they do not need to take any other extra steps and have all the flexibility built in the website.
THE METHODOLGY
From the Ideation process we focused on two things to make the platform as it is; firstly, we wanted a very gamified experience, playing around action and reward. Secondly, we wanted speed in every corner, so we implemented a lot of options for users so that they do not need to take any other extra steps and have all the flexibility built in the website.
THE METHODOLGY
From the Ideation process we focused on two things to make the platform as it is; firstly, we wanted a very gamified experience, playing around action and reward. Secondly, we wanted speed in every corner, so we implemented a lot of options for users so that they do not need to take any other extra steps and have all the flexibility built in the website.
ASOBO
ASOBO
05
05
SHIP - UPDATES
METHODS FOR TESTING
Internal Usability testing and a lot Hotjar.
IMPACT ON KPI
98.2% success rate on when a user clicks on buy, a growing library of games from partners, hobbyists, and BGC, and almost 100% of users interacting with the rewards systems to get freebies.
METHODS FOR TESTING
Internal Usability testing and a lot Hotjar.
IMPACT ON KPI
1:6 visitors converted to users, with 13% ARPU growth in 6 quarters and 24% higher 30-day retention. Launched a design system for 3 future products.
METHODS FOR TESTING
Usability Testing - A/B Testing
IMPACT ON KPI
98.2% success rate on when a user clicks on buy, a growing library of games from partners, hobbyists, and BGC, and almost 100% of users interacting with the rewards systems to get freebies.
ASOBO
ASOBO
06
06
CONCLUSION
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
One of the most rewarding projects of my career, being able to make a roadmap that will benefit a large part of the market in China and internationally. Even though still growing, as long as we focus on users, we will prosper.
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
‘It works’ isn’t enough—sub-features can elevate the experience.
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
One of the most rewarding projects of my career, being able to make a roadmap that will benefit a large part of the market in China and internationally. Even though still growing, as long as we focus on users, we will prosper.