MODELTV
MODELTV
01
01
INTRODUCTION
MODELTV
MODELTV
02
02
PROBLEM
PRODUCT AUDIT
MVP is barebones
Zero community features
Value proposition misaligned
Small library
Pricing not competitive
BUSINESS PROBLEM
After going international, the current product is bleeding users.
PRODUCT AUDIT
MVP is barebones
Zero community features
Value proposition misaligned
Small library
Pricing not competitive
BUSINESS PROBLEM
After going international, the current product is bleeding users.
PRODUCT AUDIT
MVP is barebones - Zero community features - Value proposition misaligned - Small library - Pricing not competitive
BUSINESS PROBLEM
After going international, the current product is bleeding users.
MODELTV
MODELTV
03
03
IDEATION
METHODS
Competitive Research
Affinity Mapping
Direct User Research
TLDR
We needed to improve our product by expanding content and interactivity to boost its value.
METHODS
Competitive Research
Affinity Mapping
Direct User Research
TLDR
We needed to improve our product by expanding content and interactivity to boost its value.
METHODS
Competitive Research - Affinity Mapping - Direct User Research
TLDR
We needed to improve our product by expanding content and interactivity to boost its value.
MODELTV
MODELTV
04
04
DEVELOPMENT
WHAT IS THIS?
Feature List that we intend to improve through the whole year and some early sketches of the updates.
WHAT IS THIS?
Feature List that we intend to improve through the whole year and some early sketches of the updates.
WHAT IS THIS?
Feature List that we intend to improve through the whole year and some early sketches of the updates.
MODELTV
MODELTV
05
05
SHIP - UPDATES
METHODS FOR TESTING
Usability Testing
A/B Testing
IMPACT
An average of 1:6 visitors become a user and the ARPU increased by 13% in 6 quarters. 30 day user retention increased by 24%. Kicked off design system for the next 3 future products.
METHODS FOR TESTING
Usability Testing
A/B Testing
IMPACT
1:6 visitors converted to users, with 13% ARPU growth in 6 quarters and 24% higher 30-day retention. Launched a design system for 3 future products.
METHODS FOR TESTING
Usability Testing - A/B Testing
IMPACT
An average of 1:6 visitors become a user and the ARPU increased by 13% in 6 quarters. 30 day user retention increased by 24%. Kicked off design system for the next 3 future products.
MODELTV
MODELTV
06
06
CONCLUSION
"It's been a while since
I felt like I owned something online."
-a discord member
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
"It works" sometimes is not good, going the extra step of having sub-features for your products is sometimes the small push you need for a better overall experience.
"It's been a while since I felt like I owned something online."
-a discord member
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
‘It works’ isn’t enough—sub-features can elevate the experience.
"It's been a while since I felt like I owned something online."
-a discord member
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
"It works" sometimes is not good, going the extra step of having sub-features for your products is sometimes the small push you need for a better overall experience.