MOMU
MOMU
01
01
INTRODUCTION
MODELTV
MODELTV
02
02
PROBLEM
PRODUCT GOALS
Create a Manga Reader with the goal of having the retention rate high enough to sustain sales via top-up.
GOAL OF PROJECT
Research on the Manhua and Manga market and also find a way to circumvent Google's Terms of Services.
PRODUCT GOALS
MVP is barebones - Zero community features - Value proposition misaligned - Small library - Pricing not competitive
GOAL OF PROJECT
Research on the Manhua and Manga market and also find a way to circumvent Google's Terms of Services.
PRODUCT GOALS
Create a Manga Reader with the goal of having the retention rate high enough to sustain sales via top-up.
GOAL OF PROJECT
Research on the Manhua and Manga market and also find a way to circumvent Google's Terms of Services.
MODELTV
MODELTV
03
03
IDEATION
METHODS
Competitive Research
Affinity Mapping
WHAT WE ENDED UP WITH
Our Ideation resulted in these two main points: Emulate Webtoon and inject content after the app bundle gets downloaded.
METHODS
Competitive Research - Affinity Mapping - Direct User Research
WHAT WE ENDED UP WITH
Our Ideation resulted in these two main points: Emulate Webtoon and inject content after the app bundle gets downloaded.
METHODS
Competitive Research
Affinity Mapping
WHAT WE ENDED UP WITH
Our Ideation resulted in these two main points: Emulate Webtoon and inject content after the app bundle gets downloaded.
MODELTV
MODELTV
04
04
DEVELOPMENT
THE METHODOLGY
Comparing feature sets, user flows, and UI aesthetics between primary and secondary competitors we integrated those in our own product and watch how it performs. Continously improving patch by patch.
THE METHODOLGY
Comparing feature sets, user flows, and UI aesthetics between primary and secondary competitors we integrated those in our own product and watch how it performs. Continously improving patch by patch.
THE METHODOLGY
Comparing feature sets, user flows, and UI aesthetics between primary and secondary competitors we integrated those in our own product and watch how it performs. Continously improving patch by patch.
MODELTV
MODELTV
05
05
SHIP - UPDATES
METHODS FOR TESTING
A lot of A/B Testing that your eyes can see and internal usability tests.
IMPACT ON KPI
We have seen a MoM Daily Active User growth by 19% and a great retention in 7, 14, and 30 days. Besides the KPI, we found out that Google's review team even though slow, still reviews consistently.
METHODS FOR TESTING
Usability Testing - A/B Testing
IMPACT ON KPI
We have seen a MoM Daily Active User growth by 19% and a great retention in 7, 14, and 30 days. Besides the KPI, we found out that Google's review team even though slow, still reviews consistently.
METHODS FOR TESTING
A lot of A/B Testing that your eyes can see and internal usability tests.
IMPACT ON KPI
1:6 visitors converted to users, with 13% ARPU growth in 6 quarters and 24% higher 30-day retention. Launched a design system for 3 future products.
MODELTV
MODELTV
06
06
CONCLUSION
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
A very fun project as because it crosses two of my main passions; Anime and leading a team towards the same goal. Managing budgets, deadlines, shipping, and updatin are the most fun things in software development.
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
A very fun project as because it crosses two of my main passions; Anime and leading a team towards the same goal. Managing budgets, deadlines, shipping, and updatin are the most fun things in software development.
CONTACT ME
Feel free to ask me any question regarding this project at joshnicolodesign@gmail.com
WHAT I LEARNED
‘It works’ isn’t enough—sub-features can elevate the experience.